Mesilla Valley pecans

Logo Design · Branding · Packaging & Labels · Collateral · Website · Swag & Merchandise · Visual Storytelling inspired by Mesilla Valley

Goodhue Brand
Mesilla, NM

Logo, full branding, and packaging for their Mesilla Valley pecans, drawing inspiration from the Rio Grande, the valley landscape, and local agricultural heritage. The logo features a vintage, timeless style that evokes tradition while feeling approachable and authentic. Collateral and packaging were developed to create a cohesive brand system that celebrates place, quality, and community.