Health & wellness center
Logo Design · Brand Identity · Visual Language · Typography & Color · Brand Guidelines · Print & Digital Materials
Body by Nature
Santa Fe, NM
Branding
We bring creativity and expertise to everything we do.
This project was unique and engaging. We embarked on a deep exploration of the brand identity, utilizing an almost meditative approach. This exploration led to the key concept of "Reawaken Your True Potential," symbolized by the image of a seed blossoming into its full potential.
Reawaken Your True Potential
The logo development process involved careful exploration to find a visual voice and symbol that truly reflected the brand’s philosophy. From initial sketches to final refinements, every element was designed to feel authentic, approachable, and aspirational.
Beyond the logo, I developed a complete branding system, including color palette, typography, and visual language, ensuring consistency across print, digital, and promotional materials. This work strengthened the brand’s presence and created a cohesive identity that resonates with its audience.
Style & architectural signage exploration
Potential
The final branding reflects more than a visual identity—it embodies the company’s philosophy of growth, transformation, and self-realization. Just as a seed unfolds into its full potential, the brand is designed to inspire clients to reconnect with their own strength and vitality, creating a lasting impression that goes beyond aesthetics and resonates on a deeper, personal level.
