Northeast
Wyoming
Growth
Alliance

NEW

This project involved creating a comprehensive brand identity for the Northeast Wyoming Growth Alliance (NEW Growth Alliance). This identity, encompassing web and collateral design materials, aims to foster economic growth throughout the region.

The NEW logo design proved to be a particularly engaging challenge.  Due to the involvement of multiple committees, the project initially stalled. However, after six months, renewed interest emerged, allowing for a deeper exploration of one of the initial design concepts.

The final logo capitalizes on a clever play on the acronym "NEW," while incorporating an arrow pointing northeast to symbolize both regional location and economic advancement.

Secondary elements of the brand echo the geometry of the logo to visually represent the connection between industry and nature, while also conveying a clear direction for growth and prosperity.