Where veterans and dogs learn side by side
Logo Design · Brand Identity · Visual Storytelling · Web Integration · Collateral
Argos Academy
Dog training, SantaFe, NM
Creating community through human-canine connection
Argos Academy is a veteran-led nonprofit where veterans and dogs train side by side, drawing on our age-old connection
with canines to rebuild trust, resilience, purpose, and community. The Argos approach combines science-based dog training
classes with a “train-the-trainer” model. Through our program, veterans gain training expertise, strengthen social bonds, and
reduce stress. Together, we are creating a future where service continues in partnership with canines.
Where veterans and dogs learn side by side
The logo design for Argos Academy was guided closely by Ari and the inspiring story of Argos, Odysseus’s loyal dog from The Odyssey. Argos was the only one to recognize his master after years apart, symbolizing unwavering loyalty, recognition, and healing—qualities at the heart of Argos Academy’s mission.
The mark reflects this steadfast bond between veterans and their dogs, creating a visual identity that feels compassionate, trustworthy, and uplifting. It’s designed to resonate emotionally while remaining strong and adaptable across web, print, and promotional materials.
